Your order makes a difference. Now that's Paws for celebration.
Watch the Video
Lasts Forever
(fur realz)
7,000+ Five
Star Reviews
Hi Vis
Stitching
Learn More
Stow poop. Store treats. Stash phone.
Keep dignity.
The Schitty Kit
Service dogs for vets & kids
Read the Story
Like most dogs, Scout wore traditional, jingly dog tags. They did the job, but man were they annoying.
The DOG iD Story
Learn More
Tough-as-nails, lightweight, and hi vis, this collar/ID combo is sleeker than a Lambo full of Whippets.
Rock Solid Collar ID
Same Day Shipping
Every Order Helps Kids and Vets
"When I first saw this bag advertised, I thought it was the dumbest thing... until I bought one."
"When I first saw this bag advertised, I thought it was the dumbest thing...
until I bought one."
"The quality and the look are getting all the raves from all their friends. You can see the envy in their eyes."
Available in 4 great colors.
"Love this clean and simple dog tag - that doesn't get caught on anything. On top of that, no noisy clanking against the collar. Overall, so very happy with the product and will continue to be a repeat customer."
Kimberly H.
Madison M.
"Two years ago we got a Dog ID for my puppy. We loved the idea of a tag that doesn't jingle when he's playing and walking around the house. It has been with him through thick and thin and never shown any sign of wear."
Hope A.
"Excellent quality. Top notch customer service. Hands down the best collar and tag I've ever purchased. Huge thanks from me and my dog! I was so touched also by the genuine personal touch I received from your company. Truly means so much!"
What Customers Are Howling About.
What Customers Are Howling About.
"Love this clean and simple dog tag - that doesn't get caught on anything. On top of that, no noisy clanking against the collar. Overall, so very happy with the product and will continue to be a repeat customer."
Kimberly H.
Madison M.
"Two years ago we got a Dog ID for my puppy. We loved the idea of a tag that doesn't jingle when he's playing and walking around the house. It has been with him through thick and thin and never shown any sign of wear."
Hope A.
"Excellent quality. Top notch customer service. Hands down the best collar and tag I've ever purchased. Huge thanks from me and my dog! I was so touched also by the genuine personal touch I received from your company. Truly means so much!"
We know it’s a pretty bold claim to say a leash will change your life... but trust us. When it comes to the hands-free, reflective, durable Rock Solid Leash, we mean it!
The Last Leash You’ll Ever Buy
Leash Your Beast
Rock Solid Leash
Shop the Collection
Hands-Free.
Reflective.
6’ long and adjustable to the perfect length. Accessory loop to help store your dog’s poop. This can also be used for easy storage. Custom Snap Clip with 360 swivel.
Lasts FOREVER!!
New activities for you and your dog:
Butter Churning
Solve Mysteries
Tap Dancing
Crime Fighting
Key Treats:
Learn More
Enjoy your furry-friend even more!
We know you love your dog, but it’s perfectly fine to NOT love his constant jingling. Don’t even get us started on replacing collars after only 3 months of use or poop slinging while you greet the neighbors.
We’re here to help take care of those pesky little pet-owner nuisances so you can spend more time em-barking on adventure.
The Rock Solid Collar
The Schitty Kit
The Dog ID
Shop
Shop
Shop
Butter Churning
Solve Mysteries
Tap Dancing
Crime Fighting
New activities for you and your dog:
Leash
Your Beast
Learn More
Check out the Rock Solid Leash in action with our perfectly curated video starring Hugsy…er, Edward
